Joozy Recess
In today’s highly competitive food and beverage market, packaging serves as a brand’s first and most powerful communication tool with its target audience. This project focuses on creating a conceptual and contemporary beverage packaging design that visually appeals to younger consumers.
Designed for on-the-go convenience, the juice boxes feature bright colors and engaging, original illustrations that allow each child to connect with their favorite flavor character. The result is a fun, visually dynamic packaging system that blends creativity with purpose which is promoting healthy habits through design.
Dragonfruit Juice
Mangosteen Juice
Snakefruit Juice
Rambutan Juice
Passionfruit Juice
Durian Juice
Each tropical fruit juice flavor is represented through unique character illustrations, forming a playful narrative that evokes emotion and encourages children to choose healthier beverage options. The use of bright colors and original, fun illustrations gives every juice box its own personality, allowing children to connect with their favorite flavor characters. The goal was to make the product visually engaging and memorable while promoting healthy habits through appealing, character-driven design.